Marketing on Social Networks in a Viral Way – Book Review

Most small business people have been watching the social online networks, and they want to get involved, or have already taken the plunge into social networks to help drum up new customers, and excitement about their business. This is very wise, but marketing on social networks is much different than other types of marketing. The goal seems to be to get your information out in a “viral way” meaning, other people will take your information and send it to their friends, and so on.

Tags: ,

categories Internet Marketing | Jennifer November 13, 2009 | comments Comments (0)

What If Traditional Advertising Went Away?

After reading The Age of Engage by Denise Shiffman, I felt that it was one of those rare books that clearly explains the implications (for organizations) of adopting online marketing strategies. Having the opportunity to talk with Denise about her book and her perspectives was not only stimulating, but also, incredibly enlightening. The conversation started off with an excellent mental exercise when Denise posited, “What would you do if TV and print went away?”

Tags: ,

categories Internet Marketing | Jennifer | comments Comments (0)