Internet Marketing

What If Traditional Advertising Went Away?

After reading The Age of Engage by Denise Shiffman, I felt that it was one of those rare books that clearly explains the implications (for organizations) of adopting online marketing strategies. Having the opportunity to talk with Denise about her book and her perspectives was not only stimulating, but also, incredibly enlightening. The conversation started off with an excellent mental exercise when Denise posited, “What would you do if TV and print went away?”